What Is a Good AEO Visibility Score?

A good AEO visibility score is one that consistently exceeds the scores of your direct competitors, indicating your brand is more frequently and accurately cited in AI-generated answers for high-value queries. The score is not a universal number but a relative benchmark defined by your specific market landscape and strategic goals.

An Answer Engine Optimization (AEO) visibility score measures your brand’s success in becoming a trusted, cited source within ai answer engines like ChatGPT and Gemini. A “good” score is not an absolute number but is determined through ongoing competitive analysis , signifying that you own a greater share of the AI conversation than your rivals.

Core Components of an AEO Visibility Score

An AEO visibility score is a composite metric that quantifies your brand’s presence and authority within AI-generated answers. It is calculated by evaluating several key factors to determine your overall health in the generative AI ecosystem.

An AEO score moves beyond traditional rankings to measure influence, quantifying how often and how accurately an AI model recommends your brand.

• Citation Frequency: Measures how often your brand, products, or services are mentioned as a source in answers to relevant user prompts.
• Prominence: Evaluates whether your brand is positioned as the primary source in an answer or is merely one of several sources mentioned.
• Factual Accuracy: Assesses if the AI correctly represents your brand’s information, such as business hours, product specifications, or pricing.
• Sentiment: Analyzes the tone of the generated answer, determining if your brand is referenced in a positive, neutral, or negative context.

How AEO Scores Are Calculated

AI visibility tools calculate an AEO score by systematically querying AI models with thousands of relevant prompts and analyzing the generated answers for brand mentions. This ai search visibility tracking process provides a data-driven measure of your market share in AI-driven conversations.

The calculation of an AEO score is an empirical process where a brand’s entity is tracked across a large, relevant query set to determine its share of voice against competitors.

The ai visibility ranking methodology typically involves these steps:

• Querying Engines: Platforms run hundreds or thousands of predefined, relevant prompts across major ai answer engines .
• Parsing Answers: The generated text is analyzed to identify mentions of your brand entity and those of your competitors.
• Scoring Mentions: Each mention is scored based on factors like frequency, prominence, and sentiment.
• Aggregating Results: The individual scores are aggregated to produce a total visibility score, often expressed as a percentage of total possible mentions.

Defining a Good AEO Score

A “good” AEO score is not a fixed number but is defined by its standing relative to your direct competitors’ scores. A score of 25% can be industry-leading in a crowded market, while 80% might be expected in a niche category.

• Baseline Score: This is your initial score measured by an ai seo audit . It represents your current share of voice and serves as the starting point for improvement.
• Good Score: This is a score that is consistently higher than the average score of your primary competitors. If rivals average 20% visibility, a sustained score of 25% or more is a strong performance indicator.

Using Competitive Analysis to Set AEO Targets

Competitive analysis is the most critical component for setting a meaningful target AEO score . By benchmarking your ai visibility against competitors, you can transform a vague goal into a precise, strategic objective.

Without competitive context, an AEO score is just a number; with it, the score becomes a strategic compass for your generative ai seo efforts.

This analysis helps you:

• Establish Realistic Goals: Understand the current share of voice held by market leaders to set achievable targets.
• Identify Opportunities: Discover types of queries where competitors are weak (e.g., “alternative to” searches) and you can establish dominance.
• Refine Strategy: Move from a general goal like ” boost visibility on ai ” to a specific one, such as “become the #1 cited source for questions about X feature.”

Key Factors That Reduce AEO Visibility

Several common issues can negatively impact your llm visibility and lower your score by making it difficult for AI models to trust your information.

• Inconsistent Information: Discrepancies in your business name, address, hours, or product details across your website, Google Business Profile, and third-party directories confuse LLMs, often leading them to omit your brand.
• Undefined Entity: If the web lacks a clear, consistent, and authoritative digital footprint of who you are and what you do, AI models cannot confidently cite you.
• Unstructured Content: Key information buried in long paragraphs, videos, or images is inaccessible to AI models, which prefer clean, structured data in formats like lists, tables, and Schema markup.

How to Systematically Improve Your AEO Score

You can systematically improve your AEO score through a process known as Generative Engine Optimization (GEO) , which involves making your brand’s information clear, consistent, and structured for machine readability.

Improving an AEO score requires treating your brand’s public information as a dataset to be cleaned, structured, and reconciled for AI consumption.

Key implementation steps include:

1. Entity Reconciliation: Perform an ai seo audit to find and correct all inconsistent brand information online. Ensure core data (name, address, phone number, services) is identical everywhere.
2. Structured Data Markup: Implement Schema.org markup on your website to explicitly label your content, providing a clear “cheat sheet” for AI models and search engines.
3. Factual, Unambiguous Content: Create clear, concise content that directly answers user questions. Use headings, bullet points, and tables to make information easily extractable, which is fundamental to a successful ChatGPT AEO boost visibility strategy.