What Is the Ideal TOFU–MOFU–BOFU Content Mix for Generative Engine Optimization?
The ideal content mix for Generative Engine Optimization (GEO) is a balanced 40% Top-of-Funnel (ToFu), 40% Middle-of-Funnel (MoFu), and […]
generative engine optimization
AEO Platform Buyer’s Guide
An effective Answer Engine Optimization (AEO) platform must be evaluated on three primary functions: its ability to track and analyze
How AI Search Prioritizes Topical Expertise | AIO Guide
AI search prioritizes sources with deep topical expertise by analyzing entities, their relationships, and content structure to identify websites
Topical Authority vs Domain Authority in AI Search
Topical authority is a measure of a website’s demonstrated expertise on a specific subject, whereas domain authority (DA) is a
AI Readiness Checklist for Answer Engine Optimization
An AI readiness checklist for Answer Engine Optimization (AEO) validates that your content is factually accurate, highly structured, and
What is Topical Authority and Why Does It Matter for AI Search?
TL;DR: Topical authority is a measure of a website’s proven expertise on a specific subject, established by publishing comprehensive
How AI Search Evaluates Website Expertise Beyond Keywords
Generative AI evaluates website expertise by analyzing content for topical depth, factual accuracy, and structured data, moving beyond traditional
How to Establish Your Website as the Definitive Expert for AI Search
To establish your website as an expert for AI search , you must implement a pillar content strategy that
A Framework for Building Topical Authority for AI Answers
Building topical authority for AI search is the process of creating a comprehensive and interconnected body of content that
AEO Strategic Framework
An AI search visibility framework is a systematic approach to managing how Large Language Models (LLMs) represent a brand by